Targeting Designers! Let’s learn from GF Smith | Solways Printers Quality Printing London
24 April 2014
Gather round all you design fetishists as design company Made Thought have produced some drool-inducing printed matter for GF Smith’s Colorplan series.
Given the target market for paper companies, we have always been surprised at just how poor a lot of marketing communications are. GF Smith has been the exception by positioning the company as a paper brand that knows how to talk to designers. This new identity positions the company in line with current thinking around the future of print as being about luxury, craft and tactility rather than mass communication: The medium is the message. Solways abide by this rule.
Take a look at their new re-branding advert. THE PAPER WALL
Examples of GF Smith’s Colorplan series.
Overall, a beautifully crafted project that succeeds in keeping G.F Smith distinct from its rivals as one of the few real ‘brands’ in the sector and one that graphic designers have a great affinity with.
By Joe Sayer | Solways Printers Quality Printing London