Design + Paper + Print = Impact | Quality Printing London
31 August 2016
Over the past decade, there has been a sea change in the world of print. Advances in the design
and imaging software, as well as the emerging presence of online printing, have made an industry
that would be completely unrecognisable to the 15th century print pioneers.
Today’s print media can still be rewarding and challenging, but as businesses are moving toward
a multi-channel approach to sales and marketing, customers are increasingly demanding more.
To drive customer engagement, satisfaction and loyalty, you will need to recognise quality and
creativity in production. Here are three ways to stay ahead of the game:
1. Good Design
Print quality requires attention to detail through all stages, from concept, visualisation, design,
layout to print, to ensure that the content is displayed in an effective way. Decisions made while
planning the print production, including choosing typography, colour and layout; selecting and
resizing photos; retouching and correcting colour files; and conducting print approvals, are all
combined to produce a good final result.
2. Good Quality Paper
Paper is not an afterthought, but rather a design element just as the colour, layout, logo and
image. Paper tells about the function, feeling and quality of the printed product, so choosing
the right paper for your printed media is a crucial part of the overall experience. Improve the
quality of your work by choosing between coated (glossy finish) and uncoated (rough, natural
texture) paper and deciding on paper’s weight and opacity.
Coated vs Uncoated Paper | Solways Quality Printing London
3. Interesting Print Processes
Foil blocking, watermarking, embossing, debossing, laminating, lithography, die-cutting, duplexing,
triplexing and letterpress printing are all excellent ways of adding value and impressive impact on
any printed product. The different finishing techniques will give your print a fantastic look and a
quality unrivalled to other digital printing methods.
Foil Blocking, Die-Cutting, Debossing | Solways Quality Printing London
Print is powerful when a combination of good design, quality paper and fine print come together.
Showing quality in the material and processes you use will reflect the unique positioning statement
of your business and allow you to gain an edge with certain audiences. Contact us today to discuss
your next project or arrange a meeting: 0207 407 2875 | sales@solways.co.uk.
Solways Printers offers print processes away from the mainstream. Our specialities encompass
specialist print processes: duplexed (THICK) business cards, triplexed (EXTRA THICK) business
cards, watermarking, foil blocking, embossing, digital embossing, indigo digital, die– cutting,
thermography, lithography, book production and magazines.
